Collaborating once again with Nike for part of their ongoing ‘Move to Zero’ initiative – A journey toward a zero carbon and zero waste future.
We were tasked with creating a set of key visuals for their Nike Plant Cork Pack, the new Nike Super Rep and the Nike Crater Impact. Each shoe made with at least 20% recycled content and launched to celebrate Earth Day.
![](https://cdn.myportfolio.com/af8cd7d4-96af-4710-94bb-618353d8cb58/944d6bef-3047-4d2a-a1e7-7e624fc524bf_rw_1200.jpg?h=7e9d9f00a8e715539f9fc8135cfb3fef)
![](https://cdn.myportfolio.com/af8cd7d4-96af-4710-94bb-618353d8cb58/77930002-e284-490a-8dc2-e101bd9b9ad0_rw_1920.jpg?h=10598d3b9ecd41aa89f7d9491eab63a6)
![](https://cdn.myportfolio.com/af8cd7d4-96af-4710-94bb-618353d8cb58/9aae719a-9ac6-4cfa-87f3-631259570396_rw_1920.jpg?h=b84ac5b149d6ec33a4b2ef0f2b4b5ca2)
![](https://cdn.myportfolio.com/af8cd7d4-96af-4710-94bb-618353d8cb58/cfb3bc51-2892-4983-89a9-6634d1e594f9_rw_1920.jpg?h=1928f6ab711ec14e2483ab0039433294)
![](https://cdn.myportfolio.com/af8cd7d4-96af-4710-94bb-618353d8cb58/ae2b1d99-49e8-4a3f-b59b-2f70161c4cae_rw_1200.jpg?h=663717ce470ce8343a6697e7e5f6a2ff)
![](https://cdn.myportfolio.com/af8cd7d4-96af-4710-94bb-618353d8cb58/a046a96c-a7e5-49f8-80a2-351b0f90975a_rw_1200.jpg?h=7fd4fc10526f1d50dc3c55dac1710e1a)
![](https://cdn.myportfolio.com/af8cd7d4-96af-4710-94bb-618353d8cb58/8e125265-9eeb-4519-96be-b54bd060888c_rw_1200.jpg?h=cf196bd98c514cf22a242b8bd13f63f1)
![](https://cdn.myportfolio.com/af8cd7d4-96af-4710-94bb-618353d8cb58/7b6b97e3-cab3-4939-a5a9-e8d4fe1b838d_rw_1200.jpg?h=461f36cd5542c9432766dfd8ca7fdf8c)
![](https://cdn.myportfolio.com/af8cd7d4-96af-4710-94bb-618353d8cb58/ee90ef19-9e7b-4977-8366-18f477df56b4_rw_1920.jpg?h=1786c1abb3bc5c14d7d1ed639cc9889e)
— Credits
Client - Nike
Designed, Directed & Produced - FutureDeluxe
Creative Director - Ant Baena
Design - Bryant Nichols, Martin Cusano, Yas Vincente, Liam Pitchford
Houdini Simulations - Emiko Inskeep, Charlie Trippe
Photography - Swanson Studio