Peloton
Cross Training Series
Peloton’s newest and most advanced equipment, powered by Peloton IQ, with three updated hero products, is designed to move with you for the ultimate workout experience.
A new era of fitness.
To celebrate the pro series, FutureDeluxe produced a comprehensive 360 global campaign, spanning stills and motion across digital, social, TV and out-of-home to demonstrate how effortlessly you can mix up your fitness routine.
From cinematic hero films to social cutdowns, we created a seamless visual language that celebrated innovation, energy and confidence.
Designed, Directed and Produced by FutureDeluxe
Live Action Director and Executive Creative Director: Raj Davsi
Creative Director: Kristian Glenn
Technical Director: Nick Scarcella
Art Director: Martin Cusano
Executive Producer: Maria Hanafy
Senior Producer: Georgie Patching, Tiffany Brathwaite, Doireann de Buitléar
Design & Animation: Stevie Rees, Tamas Arpadi, Vincentiu Solomon, Husni Wahab, Liam Henderson, Sasha Gudkova, Joey Phinn, James Primhak, Jake Wyand, Steven Dvornik, Nick Bauer, Tamas Arpadi
Retouching: Steve Barwise, Marianna Peroulaki
Storyboard Artist: Sylvie Minois
Previz: Nacho Conesa
AE UI: Seth De Silva
Modellers: Ben Pilgrim, Alex Whyles, David Rencsenyi
Live Action:
Stills Photographer & Director: Sophie Jones
Line Production: Cam Sczempka
Service Company: Polymath Productions
Edit: Search Party
Editor: Fin Melluish
Editor: Tom Herring
Editor: Ciaran Lyons
Editor: Joe Benson
Assistant Editor: Fin Scott
Post-Producer: Gem Souleyman
Post-Producer: Sara Nouman
Colour & Audio: Harbor Picture Company
Colourist: Alex Gregory
Head of Colour Production: Charlie Morris
Colour Producer: Sarah Banks
Head of Colour Production: Charlie Morris
Colour Producer: Sarah Banks
Sound Design & Mix: Rachel Scott & Tom Keats
Additional Sound Design: Chris Southwell
Audio Producer: Ornela Peka
Executive Producer, Audio: Savannah King
Additional Sound Design: Chris Southwell
Audio Producer: Ornela Peka
Executive Producer, Audio: Savannah King
Post Production/VFX: Daydreamer
Shoot Supervisor: Peter Rypstra
Executive Creative Director: Peter Rypstra
2D Leads: Polly Gwinnett, Peter Rypstra
2D Artists: Milo Paterson, Brad Wood, Matt Reilly, Ozgur Taparli, Turker Turncer, Paul Wratten
After Effects: Dave Haupt
Executive VFX Producers: Freya Hewett, Chris Allen
VFX Producer: Katie Gillard
Shoot Supervisor: Peter Rypstra
Executive Creative Director: Peter Rypstra
2D Leads: Polly Gwinnett, Peter Rypstra
2D Artists: Milo Paterson, Brad Wood, Matt Reilly, Ozgur Taparli, Turker Turncer, Paul Wratten
After Effects: Dave Haupt
Executive VFX Producers: Freya Hewett, Chris Allen
VFX Producer: Katie Gillard
Live Action Stills Retouching: INK
